CAMPAIGN OBJECTIVE:

REDUCING TRAUMA CAUSED BY ADVERSE CHILDHOOD EXPERIENCES

CAMPAIGN TITLE:

ACEs ANIMATION

CLIENT:

BLACKBURN WITH DARWEN COUNCIL & PUBLIC HEALTH WALES

ACEs ANIMATION - ADVERSE CHILDHOOD EXPERIENCES 

We were commissioned by Blackburn with Darwen Council, in partnership with Public Health Wales, to create an ACEs animation, which would illustrate the physical and mental impact of repeated ACEs on long-term physical and mental health.

Adverse Childhood Experiences (ACEs) are traumatic experiences that occur before the age of 18 and are remembered throughout adulthood.

These experiences range from suffering verbal, mental, sexual and physical abuse, to being raised in a household where domestic violence, alcohol abuse, parental separation or drug abuse is present.

Repeated ACEs cause chronic ill health in later life: like cancer, heart disease, diabetes, and health-harming behaviours such as problem alcohol use, smoking, poor diets and violent behaviour - and ultimately premature death.

We told the story of ACEs, and their physical and mental impact, by using an animated character, who narrated their own experiences, from a young child to adulthood - don't worry, there is a happy ending!

ACEs animation young child
ACEs animation teenager

The animated character narrates his ACEs experiences through different life stages, from a young child through to adulthood.

ACEs animation teenager

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