Be Kind to my Teeth Campaign

The British Dental Association (BDA) reccomends that parent or carers 'avoid, or at least minimise, juice consumption if possible and stick to milk and water. Ideally milk should only be consumed from a bottle until age one, and even then it is important that the baby does not fall asleep whilst drinking from the bottle. Never put juice or other sugary drinks in a bottle.'

We were commissioned by Food Active, to create a campaign on behalf of various North West health-related organisations, to raise awareness of the damage  'baby juice' can cause to young children's teeth. 

The campaign is centred around a series of eye-catching and humorous portraits of young children, emphasising how important it is to only give your child milk or when they are thirsty or at meal times.

In collaboration with the client we created the images, graphics, and artwork to support the central health message of:  'only milk or water please - be kind to my teeth'.


Parched! Be kind to my teeth - tooth decay campaign poster
children's tooth decay poster on side of Adshel
Quench my thirst! Be kind to my teeth - tooth decay campaign poster
After dinner drinks! Be kind to my teeth - tooth decay campaign poster
Thirsty work! Be kind to my teeth - young child's tooth decay campaign poster
Young children's tooth decay campaign - poster example

Take a peek at more of our public health campaigns

Secondhand smoke public health campaign

Breathing Space

Employee health and wellbeing

Time to Move

Alcohol awareness and information

Derby Alcohol

Food & children in care

Food in Care

Drug use & harm reduction information for young people

Young people & drugs

Traumatic childhood experiences


Baby juice and protecting young children's teeth.

Kind to teeth

The 11TH International Conference on Nightlife, Substance Use & Related Health Issues

Club Health

You can commission the Substance graphic design studio to design a bespoke resource or public health campaign for your organisation.

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