What's the message - what behaviour do you want to encourage - or discourage? Do you want people to register for something, make a phone call, exercise more, consider their drug and alcohol use?
Stay focused on the core aims of the campiagn. Be precise and explain the benfits in a clear and concise way - don't waffle!
You have identified an issue that needs addressing, refined your message and you know the audience the message is aimed at. Next comes the design stage.
In a world where we are bombarded with increasingly sophisticated imagery, many campaigns and resources fail to achieve their aims because of poorly executed graphics, design and components.
Your campaigns creative treatment should be tuned into your audience, it should rise above the visual noise, and be engaging.
A commission by the 11th International Conference on Nightlife, Substance Use and Related Health Issues to create branding and a marketing website for the Club Health Amsterdam 2019 conference.
Hopefully, your campaign was a success and achieved all its aims - well, there is only one way to find out. Time to evaluate.
Evaluation is important, it will measure if all your effort was worthwhile, if your plan was implemented as intended, and if your goals were met.
A social marketing campaign which aims to protect employees from secondhand smoke, and to promote local stop smoking services across Cheshire and Merseyside.
Design, build and hosting of a content-managed website for the Liverpool-based Health Equalities Group.
Content-managed website. Designed and published as part of the ‘Food in Care’ social marketing campaign. An innovative programme to assist Children in Care (CiC) and their carers to lead healthier lives.
Branding and website for the Fairer Money awareness campaign. It uses a social marketing approach to encourage Derbyshire residents to use Derbyshire Community Banks as an alternative to payday lenders.